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Getting citations from a site with a high domain authority and high traffic can help improve your ranking in local search. Going for quality links over quantity is the key here. General business directories. Industry, niche or sector-specific directories (Trip Advisor). Local newspaper and press websites vizajobs.com However, if you’re a local business that would hugely benefit from a local listing in the Google Local Pack then it’s something worth spending time on it. You also have the option of either automating the work with the tools discussed earlier, or outsourcing it entirely, if you have the budget. Local SEO helps build authority in your local area, improves your website’s authority, sends trust signals and can also improve rankings